Understanding Buyer Preferences

In this course, learners will cover the five most common buyer preferences when working with a buyer's agent. Learners will explore effective strategies for assessing initial buyer preferences through surveys, questionnaires, and responses during initial phone calls. The course includes insights from the 2023 and 2024 NAR Buyer Profiles, providing valuable data to help licensees tailor their services and marketing efforts to align with buyer expectations. By the end of the course, participants will be better equipped to understand and meet the unique needs of their buyers, enhancing their professional effectiveness and client satisfaction.