Selling to Your Sphere of Influence
The Sphere of Influence approach to building your real estate business is based on nurturing relationships within your circle of friends, family, past clients, neighbors and acquaintances. Not pounding the pavement, buying bus signs and billboards, or purchasing leads.
This course helps you turn your acquaintances into your biggest advocates through respectful, non-intrusive methods.
Course highlights include:
- Tips to ensure you present a professional, enthusiastic image to your contacts
- How to plan and implement an SOI strategy
- How to build and maintain a contact database
- Tips for writing effective reconnection communiques
State Requirements For Michigan
Michigan State Requirement Details for Real Estate Continuing Education
Renewal Date: Every three years from date of issuance
Hours Required: 18 hours
- 6 hours – Legal Update
- 3 hours – Fair Housing
- 9 hours – Elective
Note: 2 hours of legal education courses involving statutes, rules, and court cases are required in each year of a license cycle.
*Effective 2/13/2024 all real estate professionals must complete one hour of Fair Housing in each year of the license cycle.
For those renewing within the first year of the effective date of the law, if selected for a Continuing Education Audit, the Department will take into consideration the shortened window for you to comply with the new law. For those renewing more than 1 year after the effective date of the law (after February 13, 2025), if selected for a Continuing Education Audit, the Department will use its discretion but would expect that at least one hour of this new training is completed for each license cycle year since the law went into effect.
Department of Licensing and Regulatory Affairs (LARA) - Board of Real Estate Brokers and Salespersons
Street Address: 611 W. Ottawa, Lansing MI 48933
Mailing Address: PO Box 30004, Lansing MI 48909
Telephone: 517.241.0199
Fax: 517.241.9416
Street Address: 720 N. Washington Ave., Lansing, MI 48906
Telephone: 844.642.6633